*/ ?>

Market Research and Analysis

U.S Competitive Landscape

Cosmeceutical Industry General
The cosmeceutical industry is highly fragmented. There are approximately 400-600 active U.S. marketers of cosmeceuticals. There are 115 significant marketers with in the mass channels of supermarkets, chain drugstores and mass merchandising outlets (2004). Mass merchandisers are implementing high end items once only found within prestige outlets such as Sephorra (Packaged Facts: The US Cosmeceuticals Market 2004).

Make up Sector
There are (2004) only 19 marketers within the makeup sector in the mass channels that are capturing a significant share of the market - over .1% of retail dollars earned. Marketers within the cosmeceutical industry are not commonly diversified with the exception of companies such as Proctor & Gamble and Unilever that also sell food and household items (Packaged Facts: The US Cosmeceuticals Market).

Lip Make Up Sector
In 2002, large players within the Lip Make Up sector captured significant market share while the mass majority comprised of 1.1% of total retail dollars earned (see chart below) (The US Market for Teen and Tween Grooming Products 2003)

Cosmetic Marketers of Lip Makeup
Table 11

Four marketers control over 79% of the Lip Make Up cosmetic share market (2002). L'Oreal controls the greatest amount of the market with 27.50%, next Revlon 27.50%, The Proctor & Gamble 20.70% and Bonnie Bell 10.30% with least market share (The US Market for Teen and Tween Grooming Products 2003). Detailed competitor information can be found in the Appendix on the following companies:

    • L'Oreal
    • Revlon, Inc
    • The Proctor & Gamble
    • Bonnie Bell
    • Estee Launder

    Top Lip Makeup Cosmetic Share
    (The US Market for Teen and Tween Grooming Products 2003).
    Table 12