Market Research and Analysis

Teen Attitudes

Teen Market Profile Magazine conducted research (2003) geared toward teen attitudes. This research revealed that 68% often buy a different brand just to see what it is like, 75% trusted their own judgment and 86% felt that people should be free to look, dress and live the way they want whether others like it or not. Teens have a major role in regards to spending, effecting and establishing fashion and lifestyle trends (Teen Market Profile Magazine).

From a recent study conducted in 2003, by MRI Twelve; U.S Census Bureau;"TRU's Getting Wiser to Teens", The South contains the highest concentration of teen populations within the United States accounting for 36.4% of US teens (Teen Market Profile Magazine).

Census of Teens in the U.S 03'

Teen Market Profile Magazine 2004
Table 8