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YOYO Lip Gloss Case Study

YOYO Lip Gloss: An Early Stage Start-Up

Written by:

Larry W. Boone, Ph.D.
The Peter J. Tobin College of Business, St. John's University

Angie Onassis Parlionas, M.B.A.
The Peter J. Tobin College of Business, St. John's University

Monica Perborde, M.B.A. Student
The Peter J. Tobin College of Business, St. John's University

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